Successful Fundraising & Event Planning
The first part of a successful alumni-oriented fundraiser or event is identifying alumni. It sounds simple, but it’s not always easy. Elevate IMS takes care of this step for you, keeping up-to-date contact books and helping you keep everything organized.
After identifying alumni, communicating with them effectively is one of the best ways to improve alumni engagement. Quarterly newsletters, social media, and pictures are all essential for your outreach strategy.
When it comes to cultivating and engaging with alumni (i.e., hosting events and interacting personally), there are a few things just about every successful event does:
- Planning — Preparing in advance and giving alumni at least 3 months notice of an event helps in many different ways.
- Family friendly — Many alumni will want to feel comfortable bringing their family to an event, which can be a deciding factor in whether or not they attend.
- Quality — If you have many events every year, it can devalue all of them. Holding fewer, higher-quality events is often much more effective for providing a unique experience and for fundraising.
There’s a lot that goes into successful alumni communication. Work with Elevate IMS to get the full suite of services you need to achieve successful fundraising, events, and more.